{
  "slug": "austin-hughes",
  "series_number": "№001",

  "subject": {
    "name": "Austin Hughes",
    "role": "Co-founder & CEO, Unify",
    "handle": "/in/austin-t-hughes",
    "photo": "assets/austin-hughes.jpeg"
  },

  "hook": "He turned *571 posts* into *$24.8M* of pipeline",
  "dek": "A playbook on Unify co-founder Austin Hughes and the publishing system running behind his feed.",

  "stats_eyebrow": "the receipts",
  "stats": [
    { "value": "571", "label": "Posts analyzed\n2019–2026" },
    { "value": "$24.8*M*", "label": "Pipeline from founder-led content in 2025" },
    { "value": "20*K*", "label": "Followers\nzero paid promo" },
    { "value": "7.4", "label": "Posts per month, metronome cadence" }
  ],

  "patterns_eyebrow": "five patterns · repeated relentlessly",
  "patterns_headline": "The system, *reverse-engineered*",
  "patterns": [
    { "title": "The milestone timeline", "desc": "Don't announce the number. Show the dated path that led to it." },
    { "title": "The team highlight", "desc": "Named humans. Specific impact. Your team is your second distribution layer." },
    { "title": "The contrarian take", "desc": "One sharp opinion. One earned receipt. Never hedge." },
    { "title": "The monthly recap", "desc": "A rigid shape readers learn to expect. Oversharing, structured." },
    { "title": "The behind-the-scenes", "desc": "Small, specific, weirdly intimate. No CTA. Pure texture." }
  ],

  "meta_move": {
    "title": "Teach the playbook you run",
    "desc": "His most-saved Q1 post was a post about posting. That's the flex."
  }
}